Diarelieve Character Campaign

The brief was to create a humorous comic campaign for AFT Pharmaceutical’s product Diarelieve. The client provided artwork from cartoonist Murry Ball and the artists at Wasgij as sources of inspiration. The characters would be in a scenario of all being in the throes of diarrhoea during an unfortunate campground holiday, desperately cuing before a portaloo.

Sketching the designs of the different characters at the campground, and their expressions.

The sketches were then scanned and the line work and watercolour rendering completed in Photoshop. The characters have been used in print and digital; below are some examples I have worked on that show how the artwork was used with a pack-shot, headline, manditories etc.