100GB offer

Skinny Mobile’s 100GB offer was a weekend only incentive to encourage people to bring their number to Skinny. Since the offer could only be claimed on a weekend, we were given a digital media plan with video, richmedia and HTML banner assets required across popular New Zealand sites and social.

We pitched the creative idea of the offer being a party – the party being Skinny, and when you join the party you get 100GB at the door. As such, we brought the design to life by suggesting dancing characters (each being a character of 100GB) twisting a jumping with falling confetti. We also suggested in addition to the booked media social posts that could be scheduled over the weekend, and a simple page design for when customers land on their website so they can easily join.

Figuring out the journey for when potential customers land on the website.

To bring the characters of 100GB to life, in Blender I created 3D models & animated them. The footage was then exported to After Effects, where I added the confetti and door transition, text animation and call-to-action.

A example of some of the video content created. Audio of a drum and bass remix of the Skinny mnemonic was supplied. Video was also used in Richmedia banners, built in Google Web Designer.

Standard banners were built in Animate.