Spark NZ – International Women’s Day 2023

Spark NZ celebrate and promote many annual events as part of their Blue Heart initiative. One of those events is International Women’s Day. The 2023 theme for IWD was to encourage people to “strike the #EmbraceEquity pose”, a physical gesture that can demonstrate commitment to supporting equity. As part of Spark’s internal campaign, they wanted to create a fun way to interact with the theme by way of ‘carnival cut-outs’.

Back and front conceptual visuals of the 'carnival cut-out' design. Stock imagery was brought in an altered to fit with Spark's brand. The #EmbraceEquity pose includes a blue heart, referencing the Blue Heart initiative, and on the back a short blurb about IWD's 2023 theme.

Concept of a standing frame design, including one that can be held, with the stylised hands of the #EmbraceEquity pose and a heart shape – a reference to the Blue Heart initiative – as the frame. Additionally photo stickers for staff to take with them with a similar design.

As part of the display, a wall/stand was suggested for photos, as well as instructions and a blurb about the IWD theme and instructions on using the Photo Booth.

A visual of how the approved concept would work.

A lot of measuring and thought went into the design to ensure that everyone could enjoy the display. The template for the photo booth prints were also designed for the event.

Software used

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