Yamaha Marine Instagram Stickers

The brief was to create a set of Waverunner/Summer themed stickers that Yamaha Marine NZ could use in their Instagram Stories, with the added benefit of spreading the Yamaha brand via the popular website Giphy over the summer holidays.

A in-situ video of adding the designs into an Instagram story.

We spent some time exploring on Instagram what a ‘marine lifestyle’ looks like; how people spend time on the water, what they’re discussing, and brainstorming general summer themes. This helped generate ideas that would not only fit in with the brand, but were also fun enough for people to use in their own stories.

I created these scamps that were presented to the client as initial designs. Underneath each design was a description of the animation for each, as well as alternative copy (for example, the “Wishin’ I was fishin'” design would work well if it instead said “Swipe up”.)

With some feedback and approval from the client, I created the final illustrations for each creative that we would then animate. Of those illustrations, I animated these designs:

These animations were created in After Effects, aside from the ‘wave’ in the sandcastle creative – that was drawn and animated in Animate.

This brief challenged me by having to create the illustrations from scratch and also by animating them in an engaging way.
If you’d like to use the GIFs in your next adventure on the water, pick out your favourite here.